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MENU INNOVATIONS | Staff Reporter, UK
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Greggs unveils limited edition Easter range

The three new items are available until April 24.

Greggs announced its limited edition range of sweet treats in celebration of Easter.

The new items are the Bunny Biscuit, which features a milk chocolate flavour coating and hand finished features made from pink, white and yellow icing; the Easter Ring Bun, a vanilla-flavoured fairy bun dipped in yellow fondant icing, decorated with a sugar sprinkle edge and topped with plastic Easter ring; and the returning Easter Crispy Nests, covered in a chocolate flavour coating with sugar-coated milk chocolate eggs.

The bakery chain previously released a limited-edition range for spring. It also announced that total sales grew 7.2% to £1.029 billion in 2018 from last year’s recorded £960 million, which was said to be partly driven by publicity surrounding the launch of the vegan-friendly sausage roll.

(Also read: Finding success with its vegan sausage roll, Greggs looks to continue their momentum with a new spring menu)

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