KFC to reduce 20% of calories per serving by 2025
The global chicken brand will also test a new vegetarian option this year.
Looking to improve consumer choice, KFC UK and Ireland has announced its ambition to reduce 20% of calories in their offerings by the year 2025.
KFC says that calorie reduction commitment is also the latest phase of their long-term nutrition strategy, focusing on creating “new, lighter” meals, crafting new recipes to improve existing dishes, and making it easier for consumer to choose such options.
Later this year, the brand is set to launch a new vegetarian option, which will be tested with customers. They also intend to make changes to their sides by 2019, which will then by followed by more lunch and dinner dishes under 600 calories.
The initiative is also in line the Public Health England’s latest campaign, which encourages people to aim for 400 calories for breakfast, 600 for lunch and 600 for dinner.
“We know any new menu and recipe changes will have to be just as tasty as today – our fans absolutely love our Original Recipe chicken, and we won’t be changing the Colonel’s secret recipe of 11 herbs and spices! This is about providing choice, and offering delicious, signature KFC taste that just happens to be lighter,” KFC UK & Ireland Head of Food Innovation Victoria Robertson said.
“Everyone in the food and drink industry, from fast food to traditional restaurants, is being scrutinised for the nutritional content of their meals. As an industry leader and world famous brand, we know that we bear a responsibility to help move the sector forward,“ KFC UK & Ireland General Manager Paula MacKenzie added.
