Soda Folk to supply premium craft sodas in Pizza Hut restaurants

The craft sodas will be stocked in 130 pizza restaurants.

Soda Folk signed a deal with Pizza Hut to see its premium craft sodas stocked in 130 restaurants of the pizza chain.

Fomer Tesco Head of Innovation Simon Waterfall took over the Soda Folk in 2019 to manage its growth in the past three years and secured listings in Sainsburys and Ocado.

Waterfall, said, “The success of our brand follows a continued boom in trendy drinks, marking a taste change from boring mass market drinks to exciting fizzy pop like Soda Folk’s range. Our premium price point continues to do well even with the cost of living crisis, in part due to the sea change in consumer expectations of flavour, the switch to alcohol alternatives and even the ’Lipstick Effect’ where people reduce lifestyle spend but continue to buy affordable ‘treats’. So retailers and restaurants see Soda Folk as a brilliant opportunity to not only increase sales but also margins.”