Carluccio’s, Sainsbury’s team up to test three new in-store concepts
The companies will start with a coffee shop in Sainsbury’s St Albans superstore this June.
For the first time, Carluccio’s and Sainsbury’s are teaming up to test out a trio of new in-store concepts.
The first format will be a coffee shop in Sainsbury’s St Albans superstore called Caffè Carluccio, opening on 3 June. This will also be the first Carluccio’s to open in a supermarket.
A Carluccio’s Counter will also launch in June in the Sainsbury’s Leamington Spa rstore, offering the brand’s deli products and pizza.
The third concept being trialled is the Restaurant Hub, a multi-brand offer with grab-and-go and delivery options from brands including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner. It will open in July in Sainsbury’s Selly Oak superstore.
“Our customers tell us they love our brands and would like to access them more regularly and be part of their family home occasions. This trial with Sainsbury’s allows us to bring our range of high quality products to more customers, more often, in varied formats,” said Satnam Leihal, Boparan Restaurant Group’s managing director.
Supporting the brand will be Carluccio’s first app, allowing ordering, delivery, menu access and location finding as well providing users with a loyalty mechanic.