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NEW CONCEPTS | Staff Reporter, UK
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Cashless kiosk screens, sushi robots amongst features in Itsu's new store concept

Similar stores are in the pipeline.

Itsu has unveiled its new ‘Store of the Future’ concept, showcasing robot technology as a template for a post-COVID recovery.

The site, located in London’s Great Portland Street, features a single customer collection point and no front-of-house fridge to reduce multi handling. The new order and pay screens use card only payments, and claims to enable customers’ orders to be placed in under 40 seconds.

The kitchen also has maki and nigiri sushi robots from Japan and said its over 70% of dishes in its menu are under 500 calories.

‘I’ll put in whatever it takes to continue itsu’s success despite the obstacles posed by Covid. Little expense has been spared on this store of the future – it’s top-class stuff which would not look out of place in Kyoto. It’s far more than a business, it’s an absolute crusade. Not since the 50s has fast food caught up with changing tastes and nutrition needs. It’s a start. We will lead and many will follow,” Metcalfe said.

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