NEW CONCEPTS | Staff Reporter, UK

Free Spirit sets to shake up adult soft drink market

A new premium adult fruit drink brand has arrived.

Created as a stand-alone and very grown-up non-carbonated soft drink in five blended fruit flavours, Free Spirit aims to enhance any bar offering.

The five Free Spirits, which have been conceived in response to consumer demand for a more sophisticated adult soft drink offering, are Blood Orange, Lemon & Yuzu, Spiced Tomato, Apple Mint & Lime, and Watermelon & Peach. The still craft range was blended to ensure the drinks are completely natural, have a high fruit content, with no added sugar or artificial sweeteners.

Whilst the 250ml glass bottled drinks have been designed to be served on their own, chilled, each variant also blends with a range of spirits for unique cocktail or mocktail combinations. The range boasts its flexibility and variety of products, making the best use of limited chiller space, and can be easily stored. The twist off cap also ensured ease of use.

Gavin Cox of Free Spirit said of the development: “We have spent more than 12 months perfecting the Free Spirit proposition to create the sort of adult soft drink that both our customers and consumers tell us they want – one which is a better for you, non-carbonated, made with interesting flavour combinations and ultimately delicious. We have put real thought into each drink, finding unique combinations that complement each other in a surprising way. Then we made sure every blend is balanced perfectly so that the flavour of each ingredient shines through beautifully."

"What makes Free Spirit stand out from the soft drink crowd is that it is a premium crafted product in every sense of the word “craft”: we make it in small batches, with high attention to detail and behind it is a talented team of dedicated, passionate and entrepreneurial individuals with a passion for making great tasting drinks that are that little bit better for you.”

The 250ml range will be supplied exclusively to the on trade and non-grocery channels allowing Pub, Hotel, Bar and other Foodservice operators to offer their guests a unique offering in an environment that encourages them to try something new that's not readily available within the Grocery Channel. 

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