Muffin Break introduces new Muffin Lab
From Tuesday 12th January 2016, all Muffin Break UK stores will see the introduction of the new Muffin Lab concept, which is set to offer experimental flavours to customers.
Every month Muffin Break’s Muffin Lab will offer customers a new creation with unexpected flavour combinations and will be available for a limited time only. The fusion of fresh flavours will be designed to provide something unique for customers.
The Muffin Lab will launch with the ‘Duffin’, which is a clever and delicious mix between a muffin and a donut. It will consist of a hazelnut spread and a cocoa filling and finished off with a dusting of cinnamon. The ‘Duffin’ will be in stores from 12th January and will retail at £2.20.
The Muffin Lab baking concept will also encourage customers to be creative and share suggestions for future creations. The most successful will be added to the Muffin Lab Hall of Fame.
Muffin Break Marketing Manager, Gemma Sandells, said, "This exciting new, mystery flavour range delivers on our promise to 'expect the unexpected'. Freshly baked goods have never tasted so contemporary. We hope that the constant variety of new flavour offerings will keep it exciting for our customers, who are definitely seeking new taste experiences and sensations."
“Across the food industry we have seen different brands introducing unusual flavour combinations to reflect the changing taste of their customers. We hope that our Muffin Lab will make our customers rethink their muffin eating experience.”
