Percol Coffee to launch sustainable pop-up shop in Old Street Station
Free Percol coffee awaits customers who will bring their own reusable cups.
From the 18th until the 20th of April, Percol will create an immersive pop-up coffee shop with the aim of encouraging consumers to make small changes to their daily coffee routine to become more sustainable. The pop-up will demonstrate its sustainable coffee shop title in various ways.
All coffee will be ethically sourced and served in reusable cups and customers will be able to buy the reusable cups on site and will receive free coffee for the duration of the pop-up once they do. Furthermore, if customers bring their own reusable cups they will also receive a free Percol coffee.
The coffee grounds used during the pop-up will be upcycled by their sister company, Green Cup, who Percol work with on a permanent basis. An example of how the used coffee
grounds can be used will be seen in some of shop furniture which has been made by Smile Plastics using recycled plastic. The furniture will go on to their second home in the new
Percol head office in London once the pop-up has finished. All the fixtures in the pop-up will be recycled and repurposed once it’s over and they are hoping to roll out this pop-up
nationwide to spread the sustainable message.
There are 2.5 billion single-use coffee cups thrown away every year in the UK alone and Percol has pledged to make a difference. The site will be entirely single-use-plastic-free. Milk will be sourced in recyclable pouches and bottles and dairy alternatives supplied in recyclable packaging and there will be no disposable straws, stirrers or cups. Percol will be limiting the amount of paper on site and operating a cashless operating system with receipts emailed to customers. Cloths will be washable and no blue paper roll will be used. Any paper that is used will be recycled responsibly.
Percol will be using excercise bikes to demonstrate how much energy is needed to power certain elements of the coffee shop; for example, pedaling for five minutes will power the
coffee machine for 11 seconds and four minutes will power the fridge for 15 seconds. The brand wants to make consumers more mindful of how much energy it takes to power the
gadgets they have in their homes and lives.
On entering the pop-up, consumers can pick from an array of Percol’s Next Generation Coffee Beans served in glass dispensers. The Next Generation Coffee is produced using 100% renewable energy. Reusable silicone zip-lock bags will be available to buy and if consumers bring their own reusable containers they will receive a 50% discount on their purchase. There will be state of the art coffee grinders on site so consumers can grind their own beans and Percol’s award-winning plant-based compostable Nespresso compatible capsules will also be available to buy.
The pop-up aims not only to be sustainable but to give consumers the right information to be able to make small changes to become more sustainable in their daily routine. Prices will reflect how sustainable each cup of coffee is. For example, an espresso has the smallest carbon footprint and will be the cheapest coffee on the menu. By contrast, a large latte with cow’s milk has the largest carbon footprint and will therefore be the most expensive.
Percol’s SCA-trained baristas will be on hand to talk to customers about ways to make your coffee more sustainable, like using a milk alternative and bringing a reusable cup.
The pop-up will be produced and activated by Cult Events, a creative event agency based in London who sustainably work with brands to bring their ideas to life.
