,UK

PizzaExpress launches first virtual brand

Mac & Wings was created in partnership with Deliveroo.

PizzaExpress announced the launch of its first virtual delivery brand, weeks after announcing plans to roll out its pasta delivery service

The Mac & Wings concept was created in partnership with Deliveroo and will include six variations of chicken wings and seven variations of Mac & Cheese.

Having been in the pipeline since the beginning of 2020, the initial "test and learn" phase of the launch will see the virtual brand launch across 13 locations from 2 July, with plans for further rollout.

“We’re constantly reviewing market trends and consumer insights to ensure we can stay connected with customers in new and innovative ways. The launch of Mac & Wings, our first virtual delivery brand, has been months in the making and comes at a time when consumer demand for restaurant quality food at home is higher than ever,” PizzaExpress head of delivery and franchise Tom Hatcher said.

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The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.