PizzaExpress launches first virtual brand
Mac & Wings was created in partnership with Deliveroo.
PizzaExpress announced the launch of its first virtual delivery brand, weeks after announcing plans to roll out its pasta delivery service
The Mac & Wings concept was created in partnership with Deliveroo and will include six variations of chicken wings and seven variations of Mac & Cheese.
Having been in the pipeline since the beginning of 2020, the initial "test and learn" phase of the launch will see the virtual brand launch across 13 locations from 2 July, with plans for further rollout.
“We’re constantly reviewing market trends and consumer insights to ensure we can stay connected with customers in new and innovative ways. The launch of Mac & Wings, our first virtual delivery brand, has been months in the making and comes at a time when consumer demand for restaurant quality food at home is higher than ever,” PizzaExpress head of delivery and franchise Tom Hatcher said.
