Eatphoria bags multi-million-pound TAN Food investment, expands UK footprint
The multi-brand QSR will open 12 restaurants by Q2 2026.
Eatphoria has officially launched following a multi-million-pound investment from TAN Food, part of Italian venture capital firm TAN Holdings.
The group operates a diverse portfolio of halal brands, including Wraps & Wings, Eggsquisite, Holy Bagel, Mad About Doner, and Dim Dum, alongside licensed partnerships such as Baskin Robbins.
It currently operates five hybrid quick-service restaurant (QSR) sites and dozens of cloud kitchens. System sales have increased by 163% over the past three years to more than £25m (US$33.8m) in the year to December 2024, serving over one million customers annually.
The investment marks TAN Food’s first investment in a UK food and beverage brand.
The multi-brand QSR group also plans to open at least 12 restaurants over the next 12 months, with the first site expected to open in the second quarter of 2026.
Eatphoria has strengthened its leadership team with senior hires from KFC, McDonald’s, Miscusi, and Eataly to support its expansion strategy and ambition to become a leading multi-brand franchised restaurant group in the UK.
“Over the last 10 years, we have built Wraps & Wings into a leading brand and a true pioneer in the hybrid and multi-brand restaurant space. As one of the first to introduce this concept to the UK, we have developed a highly diversified portfolio of brands that creates a win–win for both consumers—who enjoy greater choice for breakfast, lunch, and dinner—and our franchisees, who can trade across all dayparts and drive profitable growth,” said Eatphoria Chief Executive Officer Mohammad Shaikh.
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