Greggs takes 19.6% market share in food-to-go breakfast

It’s reported total sales for 2023 reached £1.81b.

British chain Greggs reported a total sales increase of 19.6% with like-for-like sales in company-managed shops going up 13.7%, compared to a year before boosted by food-to-go breakfast visits.

According to the brand’s financial statement for the 52 weeks ended 30 December 2023, the total share of food-to-go visits went up 8.2% compared to 7.7% in 2022. Share of food-to-go breakfast visits also increased to 19.6%, which according to the company makes them the number one choice for breakfast options, toppling McDonald’s.

Roisin Currie, Greggs’ Chief Executive said there is potential to open 3,000 outlets in the UK, as they prepare to open the chain’s 2,500th shop in the coming weeks.

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Aside from that, Greggs said it is also keen on expanding their share of the evening food-to-go market by keeping more shops open longer.

“Our multi-channel strategy is allowing us to grow home delivery and Click + Collect orders, and we are reconfiguring our shops to allow us to serve digital customers more quickly and smoothly whilst ensuring our walk-in customers continue to receive the brilliant service they are used to. To meet this increase in customer demand, we are investing in our manufacturing sites and distribution networks so that all parts of our vertically-integrated business grow together,” Currie said.

Greggs has 2,473 shops since 30 December 2023.