Subway sets record sales following ‘Subway Series’ launch

The sandwich shop showed a 7.4% increase in same-store sales during the eight-week launch.

Subway reported record-setting sales following the launch of ‘Subway Series’, an all-new menu with signature sandwiches and a simplified ordering process that builds on its last campaign.

The sandwich shop saw a 7.4% increase in same-store sales during the Subway Series eight-week launch window, compared to the same eight-week launch window in 2021 for the Eat Fresh Refresh. The top three combined quartiles (about 15,000 restaurants) were up more than 12%, compared to 2021.

8.4% increase in same-store sales in Q3, accelerating to a nearly 11% increase in September, compared to the same period in 2021. The top three combined quartiles experienced a sales increase of 13.8% for Q3 and nearly 18% for September, compared to 2021.

Consistently exceeding the highest average unit volume (AUV) per week records from 2012.