,Europe

Burger King opens plant-based pop up restaurant in Spain

The pop-up arrives roughly five months after the chain tried one in Cologne, Germany.

Burger King has opened another plant-based pop up restaurant, located in Madrid, Spain.

The outlet, which will be in place for a month, will feature a meat-free menu of plant-based Whoppers, meatless chicken sandwiches, and vegan nuggets made in partnership with The Vegetarian Butcher.

The chain will also showcase the ‘Long Vegetal’, a veggie version of its classic Long Chicken item.

“We want to reach both people who base their diet on plant-based products and those who do eat meat but want to reduce their consumption,” said Borja Hernández de Alba, general manager of Restaurant Brands Iberia Spain and Portugal.

Burger King’s Madrid pop-up arrives roughly five months after the chain tried one in Cologne, Germany in late May.

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The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.
It will have seating for 46 diners along with ‘grab and go’ options.
The location aims to showcase ‘takeaway classics' that founder Julian Denis and chef Harry Fox grew up with.
The chicken brand was created with British YouTube group The Sidemen.
Digital continues to be the main driver of the business, the company said.
The concept is the brainchild of Dayashankar Sharma, the executive chef behind fine-dining Indian restaurant Heritage Dulwich.
Revenues at the restaurants it has opened this year are “far more” than the chain had expected.
It joins a growing number of food companies that have announced global commitments to eliminate the use of cages in their egg supply chains.
The chain also appointed two more companies in the UK as part of its roster of franchisees.
It also has to open an additional 10 stores over the next two years.
The item was launched by the high street group in 2019 and helped to serve up a significant sales boost in the same year.
53% of consumers are actively counting calories or checking sugar content.