, UK
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Caffè Nero launches ‘instant-win' Christmas Crackers Campaign

There are over 500,000 prizes up for grabs.

Caffè Nero has announced that they launched their Christmas Crackers Campaign where they will give away digital prize-filled Christmas crackers to a customer for every purchase of a barista-prepared drink through their app.

Some of the the coffee chain’s larger prizes include fine dining experiences of Booktable by Michelin, one of the four £2,500 vouchers from holiday specialist Citalia, and £1,000 vouchers from hair and beauty booking site Treatwell.

A customer may also win a year-supply of free coffee as well as vouchers for coffee and food from their Christmas menu.

“We were overwhelmed by the response of customers to last year’s Crackers campaign, we simply had to do it again – with even bigger prizes,” Marcus Denison-Smith, head of marketing at Caffè Nero, said.
 

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