Costa's self-service machines give away 3m free coffee cups
The Costa Express Latte was the most-dispensed drink.
The self-serve coffee arm of Costa Coffee gave away over 3,000,000 cups of coffee across 8,500-plus machines across the UK during their Free Coffee Day last 1 October, the company has announced.
The Costa Express’ signature latte was the most-consumed drink for Brits during that day, with 1.1m cups being dispensed, followed by their hot chocolate (1m cups dispensed), cappuccinos (400,000 cups) and mochas (180,000 cups).
“Out of our 8,500+ machines across the UK, less than 1% experienced an unresolved technical issue, but we do appreicate that this still meant people may not have been able to get hold of their free coffee, so we apologise to those who couldn’t get their favourite drink from their selected machine.
“It’s truly a new dawn in the self-serve industry,” Costa Express managing director Scott Martin said in a statement.
“Costa Express is leading the pack. We’re not afraid to say that we’re showing up the poor offerings led by competitors. It turns out we didn’t need to give people three million reasons to try our coffee; just the one quality experience to make it part of their new daily routine,” he added.
