Fridays unveil ‘Show Your Stripes’ campaign

The campaign will showcase selected guests to show what they can do.

Fridays has launched the ‘Show Your Stripes’ campaign, with featured guests showing their ‘stripes’ or their talents through a series of ads that will run across multiple channels.

The campaign marks a significant stride forward in the brand’s overall revamp and repositioning, with its trademark stripes taking on a new meaning from a symbol of heritage to one of self-expression, encouraging guests to show their stripes and feel confident about being their true selves.

Following its rebrand in 2020, the American-inspired food and cocktail chain has been working to shift existing perceptions and modernise its approach to hospitality. This year saw the introduction of Fridays and Go, the chain’s first-ever quick service restaurant offering and the opening of new concept stores including Fridays Chelmsford, which spans 8,600 square feet and features an iconic Fridays bar. Fridays also appointed Rhiannon Scarlett as Chief Marketing Officer, following her five-year tenure at The Body Shop as Marketing Director, leading on strategy and initiatives to drive customer acquisition, retention, and growth of existing customers.

The campaign will run until Christmas with the content to be distributed across the brand’s own channels, programmatic advertising across YouTube, and paid social and search ads across TikTok and Facebook.