How Greggs is giving customers the chance to get the Festive Bake a week early
The product will launch nationally by 7 November.
Customers are being given the chance to vote for Greggs’ Festive Bake to arrive at their local stores a week before its official launch.
A week of voting at www.christmasstartshere.co.uk will result in the top five locations being granted early access to the item, up to a week before its national rollout on 7 November.
The promotion is open to Greggs’ top 20 best-selling Festive Bake towns and cities across the UK, which include:
- Basingstoke
- Belfast
- Bradford
- Bristol
- Birmingham
- Cardiff
- Carlisle
- Edinburgh
- Glasgow
- Newcastle
- Manchester
- Leeds
- Liverpool
- London
- Plymouth
- Portsmouth
- Norwich
- Nottingham
- Sunderland
- Swansea
The winning location will be the first to have the Festive Bake on sale on 1 November in one of its shops. The tour will then head to each of the other four cities each day leading up until the nationwide launch.
Greggs is also searching for their fans who can nominate themselves to represent their city’s pastry passion and transport an Olympic-style Festive Bake torch to signify the start of Christmas in each shop. Winners will be awarded with an exclusive Greggs gift card.
