Pizza Hut teams up with Insta-star to celebrate World Photo Day
They have designed a flat lay blueprint for diners to use in stores.
Pizza Hut Restaurants and foodie Insta-star, KS Ate Here joined forces to help customers snap the best pizza picture for World Photo Day on 19 August.
The guide showed diners how to position their pizza, side dishes, cutlery and drinks to create a picture. The flat lay blueprint was available for guests to use on top of selected tables on 19th August for one day only, in the following Huts: The Strand London, Glasgow Argyle Street, Birmingham Bullring, Manchester Corporation Street, and Cardiff Queen Street.
Gareth Hopley, head of communications at Pizza Hut Restaurants said, “We all have that friend who takes forever trying to take a perfect picture of their meal, moving dishes around and taking the same shot, but from different angles. So, we wanted to take the hassle out of food photography by sharing the inside scoop on how to create the ultimate pizza flat lay shot.”
KS Ate Here, Instagram influencer, added, “I’ve always loved Pizza Hut Restaurants and can’t wait to launch the new flat lay guide, giving everyone the opportunity to become a social media star!”
Pizza Hut Restaurants and KS Ate Here shared their top tips for capturing a #ClickPlate #PizzaGoals shot:
Tip 1: Who’s the daddy? – Choose an item to be the focus point of the piece.
Tip 2: Snap it while it’s hot – Take a picture of your food while it's still piping hot and fresh. (PRO TIP: melted cheese is always a winner)
Tip 3: Experiment with angles – Stand up and lift your phone over the meal to create the best flat lay angle for your picture, or take a photo at a 45 degree angle to give the meal a first person perspective.
Tip 4: Composition is everything – Use the flat lay blueprint as a guide to create a harmonious layout for your shot.
Tip 5: Light it up! – Avoid shooting in a dark space and aim to use natural daylight.
Tip 6: Simplicity is key –Keep it simple and let the food do the talking.
Tip 7: Give it some space – Too many objects can look cluttered, so leave enough space between each object to create a more balanced shot and draw your followers to the piece – the pizza is always king!
Tip 8: Practice makes perfect – Try moving the objects around or move positions and then see how things look. A new perspective can change everything.
