PROMOTIONS | Staff Reporter, UK

Pret rolls out reusable cup discount across UK shops

It is to reduce the usage of paper cups in the UK.

Following a successful three month trial in London, the brand’s 25p reusable cup discount will be rolled out across all UK Pret shops.

Pret’s brand director Caroline Cromar said, “Over the last three months we’ve been offering customers in London 25p off their hot drink when they bring in a reusable cup for it to be served in. We have been really encouraged by the response to the trial, and as a result, are delighted to now be rolling the discount out to all Pret shops around the UK.”

The discount is given on any barista-prepared organic coffees, teas, and hot chocolates, when a customer brings in their own reusable cup.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.