Pure doubles reusable cup discount anew

The coffee chain has saved over 350,000 disposable cups since launching the discount in 2017.

Pure has doubled its all-year-round reusable cup discount from 50p to £1 in time for the holidays, months since launching a similar promo for their 10th anniversary in May.

The coffee concept claimed that it has saved over 350,000 cups since launching the discount in 2017. It has also said that 15% of its customers are now buying hot drinks with a reusable cup.

Pure is known for its sustainability commitment as it offers free water and reusable water bottles across all of its 21 shops, and salads in recycled plastic bowls. It also donates leftover food to the food charity The Felix Project.