PROMOTIONS | Staff Reporter, UK

Subway launches brand's first augmented reality advertisement

The Magic Mirror appeared at King's Cross Mainland Station.

The ad begins with live ‘mirror footage imagery’ of the station which then fades into a winter wonderland festive scene promoting the current breakfast value offer and the new Festive Feast Limited Time Offer, running throughout December. 

The activity was designed to help bring a little bit of ‘Merry Feastmas’ to all by giving consumers a fully interactive experience where they engaged with the brand and shared the fun content being shown.

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