PROMOTIONS | Staff Reporter, UK

Subway, Paddington 2 film collaborate to launch new campaign

Prior to the film release, Subway stores will offer collectible pencils and toppers within Kids’ Paks.

The Paddington 2 Kids’ Pak features a Low Fat Mini Sub, a choice of Robinsons Fruit Shoot My-5 or water and BEAR Pure Fruit Yoyos to give children two of their recommended five-a-day. Each Kids’ Pak comes with one of six collectable pencils and toppers featuring Paddington Bear in his blue mac and red hat. .

The deal was developed by the Subway brand and The Copyrights Group, a Vivendi Company, rights holders of the Paddington brand.

Subway UK and Ireland marketing director Sacha Clark said, “We are thrilled to partner with such a brilliant and iconic character as Paddington for the new Paddington 2 movie. The Paddington 2 Kids’ Pak is not only a great way to give children a low fat, healthier choice, but we can offer families visiting Subway® stores a great way of engaging with a film sure to become a firm family favourite.”

The Copyrights Group's SVP of brand and international licensing Polly Emery said, “We are really pleased to be partnering with Subway to support the launch of Paddington 2. With Paddington’s love of sandwiches it is a natural fit to partner with Subway for this great campaign and to be offering a fun range of collectable Paddington pencils and toppers.”

The latest installment of Michael Bond’s bear opens in UK cinemas on November 10th 2017.

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