The brand wants another 20 stand alone stores in the UK & Ireland in 2020.
Ice cream company Wheyhey has announced it will launch a pop-up shop at Primark in Oxford Street East.
The brand’s “Outrageous Scoop Shop” will allow customers to create sundaes using 15 unique flavours of low sugar ice cream along with toppings and sauces. The menu is said to have been designed with the help of leading dieticians.
The shop will be operating until the end of September.
“Primark are innovators on the high-street and we are excited to work with such a forward-thinking business who put the customer at the heart of everything they do,” Wheyhey founder Damien Kennedy said.
Wheyhey has also expressed plans to open up another 20 stand alone stores in the UK & Ireland in 2020.
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