EXCLUSIVE: Data Shows Why QSRs Need to Up their Game When it Comes to Snacking
New data from the NPD Group shows a decline in snacking since the onset of the recession, and indicates that QSRs will need to up their game to reverse the trend.
Snacking, which includes all morning, afternoon and late snack occasions is a vital revenue source for the sector, boosting sales from the regular breakfast, lunch and dinner trade. According to the statistics, there were 3.2 bill snacking visits made annually in the UK, totalling £7.6 bill, with consumers, on average, purchasing 1.8 items per visit.
The data also shows that women are more likely to snack than men, with 52% of snacking occasions being by women, and the average age of all 'snackers' being over than 35. Interestingly though, younger consumers are particularly partial to commercially prepared snacks, providing opportunity for QSRs who get their offering right.
The data also shows that specialty 45% of all snacking visits include either a specialty coffee, or a soft drink or a sandwich/wrap.
And it seems that consumers are split over whether to purchase food and drink together, with 43% doing so, but a slim majority not. However beverage snacks have suffered with 30% of snackers only purchasing drinks, a decrease of 8% over the previous year. Conversely food has fared better, with 27% of snack orders being food only, a 3% increase over the same period.
Speaking of the results, Cyril Lavenant, the Director of Foodservice UK & France at the NPD Group said "The snacking market requires innovation and diversity. To attract consumers to spend more during snacking occasions, companies must invest in new product development, combined with attractive and competitive deals. Healthier snacking options are a growing trend as consumers are more and more conscious of the impact of food on their health.”
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food / foodservice, home, office supplies, sports, technology, toys, video games, and wireless. For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
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