, UK
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Fish & chips, pizza amongst Brits’ top takeaway choices

Londoners are the biggest spenders, with an average of £73.70 spent on takeaways each month.

Traditional fish and chips, pizza, Indian and Chinese food are Brits’ top takeaway choices, new research commissioned by telecommunications company Vodafone revealed.

25% of Londoners admitted to ordering takeaway meals three or four times a month. Orders per region differ, with those in the North East opting for a traditional fish and chips (17%) whilst Londoners prefer pizza (18%).

Elsewhere, both Scotland and the South West were seen as the biggest fans of a Chinese takeaway, with a quarter of the population (23%) in each area selecting it as their top choice. The Welsh confirmed that fried chicken was their second favourite pick (13%), after fish and chips (14%).

Fish and chips with a drink can vary by region with Brighton in the South East proving to be the most expensive, costing an average of £12.70 for a cod, chips & drink versus Glasgow and Birmingham coming in at an average of £8 for the meal and drink.

Londoners are also more likely to ‘rotate’ their orders to try new restaurants and cuisines, while people in Wales are creatures of habit, with 64% most likely to stick to “tried-and-trusted” orders.

Top reasons Brits listed for not switching up their order is it being simply a ‘habit’ (31%), or being too ‘scared’ to try something other than their favourite dish (23%) “in case it ends in disappointment,” Vodafone said.

One-in-four (25%) stick to the same as “it’s the closest one”, or because they are the cheapest option (25%).

More than half (52%) get takeaways “as a treat”, whilst 36% will choose one when they “simply can’t be bothered to cook, to save the pain of washing up after cooking” (15%), or to stop their kids from “nagging for a treat” (10%).

Friday was voted as the favourite day for takeaways by 30% of respondents, closely followed by Saturday (25%).

The survey had 2,000 UK adults as respondents.

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