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63% of customers prefer their coffee from an independent café, says research
A study from Cafecomony surveyed over 1,700 coffee consumers and traders about the future industry trends and their day-to-day café habits.
The UK’s discerning taste for speciality coffee shows no sign of waning, it seems, and expectations are high. Over 81% of consumers cite the quality of coffee served as the biggest motivating factor in choosing which coffee shop to visit.
In fact, over half of café owners support this statistic, with 51% identifying coffee as the area of their business that has seen the biggest growth in the last twelve months.
