RESEARCH | Staff Reporter, UK

All-day dining is the source of food business growth, says Bidfood

But 50% of diners are unclear about the all-day concept.

A new white paper from Bidfood in conjunction with CGA strategy has revealed that all-day dining holds the key to business growth for foodservice operators, with 1 in 3 Brits having eaten out at breakfast, mid-morning or mid-afternoon in the past 6 months, and 35% eating out at breakfast more frequently than they did two years ago.

The white paper’s key findings proved that millennials hold the key, as 3 in 5 customers who visit the ‘new wave’ of ‘fast casual’ brands are millennials. Also, 4 in 5 operators class their business as ‘all day dining’ or ‘casual dining’.

Despite the turnout of events, 42% of business leaders expect to open over 10 sites in 2017.

Bidfood’s Lucy Pedrick said, “The consumer mega trends of convenience, quality and availability have given rise to two of the most talked about, yet not fully understood, terms in the industry; casual and all-day dining. Both exemplify how the market is not standing still, and how understanding of consumer habit is vital in succeeding in the market.”

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