Butterware launches investment campaign to take larger slice of sandwich market
The online ordering developer for the lunch-to-go market is currently looking for investment of £280,000 to help further develop its software, support its expansion and help its clients market their online-ordering service.
Butterware is the market leader in providing ecommerce sites to the sector, allowing lunch providers – including sandwich shops, delivery vans and caterers - to take online orders, with each site branded to the food supplier’s own spec.
“We’ve been consistently innovating within the lunch-to-go market, helping existing customers to grow their businesses at the same time as making significant gains in efficiency,” said Butterware founder and managing director, Graeme Simpson.
“The investment will be used to fund both development and marketing, helping Butterware to reach a greater audience and educate the catering industry about the benefits of online ordering.”
The custom-branded online ordering websites allow lunch-to-go businesses to take orders for collection or delivery, for individual orders or buffets. This can improve efficiency, reduce wastage and increase revenue, as well as provide a more modern service to customers. In turn, customers can have their lunch delivered, or arrive and collect it without wasting part of their precious lunch break queueing, ordering and paying
Over the years, Butterware has added numerous features to improve the service, such as built-in reports, newsletters, recommend-a-friend schemes and vouchers, all of which allow lunch-to-go businesses to build their brand and grow their businesses profitably.
Simpson said that investors in Butterware will enjoy a compound yield of 9.32% per year over a five year period.
For further information about the investment, visit www.invest.butterware.co.uk. For more information about Butterware visit www.butterware.co.uk.
