, UK

GBK's Midlands customers most likely to enjoy a beer with their burger

Beef burgers also take the top spot for burger orders in the area.

Gourmet Burger Kitchen customers the Midlands are the most likely in the UK to order a beer with their burger, with 10% enjoying a cold brew according the company.

Beef burgers take the top spot for burger orders in the Midlands, making up half (48%) of all orders, with the Bacon & Cheese burger being the favourite. Chicken burgers make up around a fifth (18%) of orders, whilst 7% opt for a veggie or vegan option.

People in the Midlands are also the most likely in the UK to order fries with their burger, with 62%.

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Price spread between fast-food and coffee chains exceeds 100%
Core items such as cappuccino and latte prices rose by about 9%, whilst speciality drinks have surged even more sharply. 
Afternoons now drives coffee traffic
Mid-afternoon to early evenings have become the fastest-growing daypart for coffee shops and bakeries.
London leads UK’s coffee and bakery boom
In the UK, there are an average of 1.75 outlets for every 10,000 people.