Over 4 in 10 Brits would buy a burger to celebrate National Burger Day
6 in 10 have visited a burger bar in the past 3 months.
The UK is flipping out over burgers, as over 4 in 10 (45%) say they would buy a burger to celebrate the fourth annual Mr. Hyde's National Burger Day.
According to figures from Mintel, this figure rises with the younger demographic, as almost 6 in 10 (58%) of 16-34 year olds say they would purchase a burger to celebrate the occasion.
"And it seems that burger fever is sizzling across the UK, with as many as half of consumers in Yorkshire and Humberside (50%), London and the North West (49%) and the West Midlands (48%) saying that they would buy a burger to mark the occasion. Indeed, it seems throughout the country many are keen to take part, as near two in five consumers in Scotland and the East Midlands (43%) and the North East and the South West (38%) would also buy a burger in celebration of National Burger Day," Mintel revealed.
Moreover, about 6 in 10 (60%) Brits have visited a burger outlet in the past three months, beefing up the UK burger market. Currently, the market is estimated to be worth a meaty £3,286m in 2016, up from 22% from £2,701m in 2011.
"While National Burger Day will be showcasing the very best of Britain’s burgers, it’s Londoners who are the most frequent visitors of gourmet burger bars, with one in five (20%) Londoners eating at a gourmet burger bar in the last three months, up from a national average of 7%," Mintel shared.
