RESEARCH | Staff Reporter, UK

Restaurants experience 1.7% fall in same store sales in February: study

Pubs, meanwhile, saw a sales boost for the period.

Britain’s managed pub and restaurant groups saw collective like-for-like sales increase just 0.3% in February against the same month last year, according to latest figures from the Coffer Peach Business Tracker.

Whilst managed pub groups enjoyed a 1.4% increase in collective like-for-like sales, restaurant groups are struggling with a 1.7% decline in like-for-like sales against February last year.

Drink-led pubs were the strongest performers, with London also out performing the rest of Britain, the monthly Tracker figures show.

“The mini heatwave towards the end of the month certainly boosted pub trading, and also helped restaurant sales, as people enjoyed the unseasonal sunshine, but unfortunately it wasn’t enough to move the whole market much. The branded restaurant sector is still suffering from declining sales, and despite a better end to the month, early February was generally poor for restaurants,” said Karl Chessell, director of CGA, the business insight consultancy that produces the Tracker in partnership with Coffer Group and RSM.

“Even within the managed pub market food sales are under pressure. The trading uplift in February has essentially come from increased drink sales, which were up 3.5%, against a 0.9% fall in food.”

London saw overall like-for-like sales growth of 1.0% over the month, compared to just 0.1% outside the M25, with a big difference between the performance of managed pubs and chain restaurants in the capital, with pubs up 3.0% against a more significant 2.2% sales decline for restaurants.

In the rest of the country outside the M25, the difference in performance was less stark, with pubs’ like-for-likes up 0.9% and restaurants down 1.2%.

“There is no quick fix for the restaurant sector. Oversupply in some areas will mean that we may continue to see negative numbers for the foreseeable future, especially within the M25 where competition is fiercest," Mark Sheehan, Managing Director of Coffer Corporate Leisure, said. 

“Whilst there is continued cause for optimism amongst Britain’s managed pubs, the expected pick up for casual dining resulting from the closure of under-performing sites compared to a year ago failed to materialise,” said Paul Newman, Partner, Head of Leisure and Hospitality at RSM.

“The fact that sales are continuing to fall is a huge challenge for the eating out sector and underlines the fierce competition for discretionary spend on the High Street, as consumers tighten their purse strings in preparation for Brexit.”

Underlying like-for-like growth, which includes both large and small groups, was running at 0.9% for the 12 months to the end of February.

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