Starbucks places second in a list of China's most powerful lifestyle brands

Starbucks took the second spot in a list of China's most powerful fashion and lifestyle brands among mid- to high-end consumers in China, according to a major new report.

The report, produced by China’s leading fashion business platform Luxe.CO, ranked the top 100 premium brands for mid-high end consumers in China. The rankings are based on a uniquely detailed analysis of data from sales in China, mentions and searches on Chinese social media platforms and search engines, and a survey of mid-high end Chinese consumers.

The study revealed that American and European brands still dominate fashion in China. The top 10 brands are:

1. Chanel
2. Starbucks
3. Cartier
4. IKEA
5. Nike
6. Adidas
7. Louis Vuitton
8. Uniqlo
9. Dior
10. Burberry

Alicia Yu, founder and CEO of Luxe.CO, said, “With China’s middle-class now the biggest in the world, it’s more important than ever that brands understand what makes China’s consumers tick. Our research shows that China’s consumers love the heritage of Europe’s and America’s most famous brands."

"But there’s a warning here too - the Chinese brands that make our list are younger on average. The world’s top brands will need to keep upping their game if they’re to hold on to their dominant position.”