SOCIAL MEDIA | Staff Reporter, UK

Subway unveils new Instagram account with new subs

The sandwich brand announced the launch of its UK and Ireland Instagram account, together with an expansion of its premium range.

The @SUBWAY_UKIreland Instagram account builds on the brand’s successful other UK and Ireland social media platforms including Facebook, Twitter and YouTube that have a combined total of more than 484,000 fans and followers.

The expansion of the brand’s premium range sees the addition of two twists on the popular Steak and Cheese Sub. Promotions on the Steak & Chorizo Melt and Steak & Bacon Melt Subs, under the banner of The Big Steak Range.

The Big Steak Range is supported by an adaptation of the brand’s Keep Discovering ad which launched earlier this year.

Commenting on the activity, Sacha Clark, Marketing Director for the SUBWAY® brand UK and Ireland, said: “We’re extremely proud and excited to be launching on Instagram as it’s a platform that is important to our audience. Our creative content will emulate the choice and variety that the SUBWAY® brand stands for, starting of course with the tasty expansion of our Big Steak Range.”

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