News
TECHNOLOGY | Staff Reporter, UK
view(s)

Barclaycard trials their new Transplater prototype app

They are testing it in Frederick’s restaurants.

Barclayard has announced that they are trialling their Transplater new app where customers can view a meal’s ingredients before they make a purchase.

Customers can take photos of an unknown ingredient, then the app can provide more information regarding the said item.

They also mentioned that 91% of customers don’t always recognise menu items. 55% has also said that they experienced being disappointed with a dish because it wasn’t as they had expected.

“We all love eating out but choosing the right meal can make or break the overall experience. It is telling that so many diners are calling for technology to sidestep the embarrassment of having to ask what ingredients are,” Kirsty Morris, director at Barclaycard Payment Solutions, said

“This is why we have developed a prototype app that restaurants could adopt to help diners feel more confident in their menu choices.”
 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.