Consumers are demanding more digital access than ever before, its managing director said.
Chilango opened its first digital-only venue in Croydon last 12 April, featuring a fully-digital ordering system, which it said will be a test bed for future digital growth and development.
Guests will be able to order food via Chilango’s new digital kiosks or in advance via its website. Orders can then be acquired through the designated pick up area.
The Mexican-inspired restaurant group first trialled digital screens at its London Wall restaurant back in 2019 and said the performance encouraged it to trial a restaurant with full digital-only ordering.
“We are so excited to be exploring new ways to bring the Chilango experience to our guests,” said managing director Richard Franks. “This new style of restaurant opens up possibilities of different footprints for future openings.”
“Consumers are demanding more digital access than ever before so we’re constantly exploring new ways to enhance the experience for our customers. During lockdown delivery and online orders made a huge difference to our business and this will continue to be a key driver of our recovery and future growth strategy.”
Chilango currently operates 10 restaurants across London and Manchester. The company opened three delivery kitchens during the lockdowns in Battersea, Blackwall Canary Wharf and Reading. It also has a Deliveroo Editions kitchen in Brighton.
Photo credit: Chilango Facebook
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