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Costa Coffee transfers media account to MediaCom
The coffee chain’s new media agency also handles its owner Coca-Cola’s media account.
Costa Coffee has moved its media account to MediaCom, ending its ten-year partnership with media agency Zenith.
The coffee chain’s new media partner has also been handling its owner Coca-Cola’s media account for over 17 years.
“We’d like to take the opportunity to thank Zenith as our partner of 10 years. They have supported us in delivering a media strategy which has taken us from a brand with limited spend in media to one which now has one of the largest share of voice within the coffee shop branded market,” a Costa Coffee spokesman said about its former media agency.
Costa Coffee currently runs 2,600 shops across the UK and Ireland.
