Costa sees sales bump following launch of Pokémon GO

Following the launch of the Pokémon GO, a mobile game that allows users to catch virtual monsters through augmented reality, the coffee shop chain reported a 30% increase in footfall across its stores.

Pokémon have been sighted in two Worcester Costa stores in St Martin’s Quarter and on The Cross, since the app launch last Thursday, which in turn has resulted in a 10% sales uplift on the day of launch.

Following the rise, Costa is encouraging players to share their Costa Pokémon sightings via the Costa Facebook page and is looking into introducing a Pokéstop selector on its online Store Locator.

Caroline Harris, UK Marketing Director at Costa said: “Our stores are proving to be the perfect place for Pokémon across the country to hang out. With our free Wifi and irresistible coffee, we’re looking forward to seeing more Pokémon finders and Pokémon characters come through our doors over the summer."