Domino's launches 'Easy Order' bot to Facebook Messenger
The pizza company introduced a new innovation to make ordering easier - a bot called ‘Dom’ on Facebook Messenger.
Dom is an artificially intelligent customer bot designed to help fans get their orders simply by messaging the word “PIZZA” to ‘Dom’ via Messenger. Domino’s is one of the first brands to use the Messenger platform in this way, allowing pizza lovers to request a freshly handmade pizza for delivery.
To order a pizza through ‘Dom’, customers should follow these four steps:
- Set up an Easy Order account at Dominos.co.uk
- Pair it with a Facebook account
- Head over to Messenger
- Message ‘PIZZA’ to Dom to place the order
Domino’s took advantage of state-of-the-art technology unveiled at the F8, Facebook’s annual developer conference, earlier this year. This move means that the artificially intelligent ‘Dom’ can be available for customers signed up to ‘Easy Order’.
Nick Dutch Head of Digital at Domino’s said: “We’re delighted to allow our customers to order direct from Messenger - with 1B monthly active people using Messenger each month – it’s the obvious choice for Domino’s. We want to make ordering our freshly handmade pizza as easy as possible so we’re always on the look-out for new ways in which we can do this. Just message pizza - or send an emoji. It really couldn’t be easier. What’s next? That’d be telling. Pizza on the moon perhaps… Now that would be something!”
