Domino's UK to launch 'The Easy Order'
Domino’s Pizza UK unveiled ‘The Easy Order’, its new ordering system which aims to deliver pizza to customers' doors literally at the touch of a button.
‘The Easy Order’ will be available in two formats - the Limited Edition Easy Order (physical button) and the Digital Easy Order (virtual).
"Even before it has launched, demand for this ‘physically connected’ button has been so great that the initial release list is a closely guarded secret. The first phase of these dream buttons will be released in late November with a second phase planned for February 2016," the company said.
The Limited Edition Easy Order (physical button), which is available only to a lucky few, will allow ordering their favourite pizza at the click of a button. Powered by project partner FLIC, the ‘Limited Edition Easy Order’ is paired with an app that stores the customers' details to deliver their orders. More details will be available in December.
The Digital Easy Order (virtual) is a new ‘one touch’ virtual payment system will allow Domino’s fans to order wherever and whenever they choose. The registration to the Digital Easy Order system is available at dominos.co.uk or on the brand app.
Simon Wallis, Sales & Marketing Director, Domino’s Pizza Group said, “The Domino’s app has been downloaded over 10 million times and 75 per cent of our orders are now online. We also know that our customers love innovation, which further improves the ease of ordering such as our Pizza Tracker. With this in mind we challenged our tech wizards to go a step further and create the one-stop Easy Order. We’ve had a lot of fun creating the Easy Order and hope our customers will love it too”.
