iTradeNetwork expands focus in Fresh Food Supply Chain across EMEA
The global provider of on-demand supply chain management and intelligence solutions purpose-built for the food industry expanded its offering for EMEA.
Bob Godfrey, VP for EMEA, will lead a new team focused on delivering iTradeNetwork solutions in key segments (retail, food services, distribution, manufacture) across the EMEA region.
Godfrey said: “Highly functional fresh produce departments are key drivers for both customer satisfaction, customer loyalty and profitability. But the fresh food supply chain, which is more demanding than staple goods, has a unique set of challenges, with high inventory turnaround and variables in both the quality and availability of stock. Supply chain directors know there is a need for much smarter logistics management and complete transparency to adhere to new food safety rules. iTradeNetwork’s product suite offers supply chain traceability, in addition to easing the day-to-day aspects of the commercial buy/sell transaction.”
Marie-France Nelson, President at iTradeNetwork, says: “Building on our U.S. success and with growth areas in the fresh sector; for example, ‘Food-to-Go’, which is predicted to rise by 6.8% in 2016 to £16.1bn* in the UK alone, this is the perfect time for us to drive our expansion plans in EMEA.”
iTradeNetwork is sponsoring IGD’s Supply Chain Summit 2016 on the 8th and 9th of November 2016 and will be holding 1-2-1 briefing sessions.
