The chain says this is due to Feed It Back's technology.
Las Iguanas has reduced its in-venue bill comps by 25% over a two-year period as a direct result of using Feed It Back, the chain announced.
After implementing technology from the customer feedback and online reputation company, Las Iguanas now receives 10,000 pieces of feedback every week, giving them insights to make informed business decisions and reduce the number of meals that the restaurant is fully complimenting from 1.2% of gross revenue to 0.9% over the last two years.
In addition to the commercial and reputational benefits, Las Iguanas said it also benefitted from an additional 500 new database subscribers per month.
“The use of Feed It Back’s technology has enabled us to gather high volumes of true customer insight so that we can innovate and evolve our offer based on what the customer truly demands. The technology has become embedded into our everyday practice across the entire business, and has generated a number of tangible commercial benefits, including saving us hundreds of thousands of pounds," Las Iguanas guest experience manager Lisa Campbell said.
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