, UK
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Las Iguanas launches loyalty programme, pay-in-store option

The casual dining brand operates 57 stores in the UK.

Las Iguanas has launched its new loyalty programme and pay-in-store option through their app, allowing customers to use their services straight from their smartphones.

Done with loyalty and payments app Loke, the Latin American chain also gained access to marketing tools that aim to simplify their targeted promotions.

“We are delighted with our new loyalty scheme which ticks all the boxes, enabling us to reward regular customers with quirky perks and freebies Las Iguanas-style. The addition of pay-at-table, giving guests real-time access to their bill and a speedy way to pay and leave, has already proved a hit,” Las Iguanas marketing director Lucy Harwood said in a statement.

The casual dining chain operates 57 stores in the UK.

Photo Credit: Las Iguanas Facebook

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