TECHNOLOGY | Staff Reporter, UK

Papa John's launches new mobile app

The pizza chain said that this enables them to further encourage buying behaviour.

Papa John’s has announced that they launched a new mobile app, aiming to make ordering more accessible and convenient.

Customers will be able to see their record of previous orders and create their own pizzas. There will also be reward points given where they can redeem various offers.

“Online orders have increased dramatically in the past few years. It is now important to ‘be where our customers are’ and so better mobile access means we are now more open for business than ever before,” Neil Swanston, senior manager for digital product, said.

The chain also said that they are seeing higher conversion rates and increased sales volumes since launching the app.

“The technology enables us to push marketing notifications and special offers plus information about new products to encourage buying behaviour which will feed into our sales strategy in both the short and long-term,” Swanston added.

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