PAUL UK taps customer feedback specialist to bolster expansion

Feed It Back services will be rolled out across PAUL’s 37 sites in the UK.

PAUL UK has partnered with customer feedback and online reputation specialist Feed It Back to help support and develop the brand’s customer experience and expand their estate.

The French bakery and cafe brand will be given an access to comprehensive customer insights, through surveys, review platforms and social posts, as well as access to its guest engagement platform.

Feed It Back provides its clients with tracking and analysis of customer experience and the agreement will enable PAUL to implement the full suite of its services.

PAUL operations director Gary Cowles says they are utilising technology to drive operational efficiencies and decision making as they expand.

Feed It Back’s services will be rolled out across PAUL’s 37 sites in the UK.