Personalistion is King in Burger King's New App

New app offers digital coupons, menu guide and store locator.

BURGER KING has just launched its new mobile app in the UK and Ireland. Following on from their app launch in Spain which has been downloaded more than 1.8 million times since April, the platform will give users the opportunity to partake in personalised discounts at participating restaurants, in addition to menu guides and store locators.

Vice President and General Manager, North Division for BURGER KING, Bruno Lino says of the launch "This hassle-free and intuitive application gives our customers access to exclusive, personalised offers and provides another channel to maximise our customers' experience".