Pizza Hut Restaurants launches the world’s first playable pizza box DJ decks
The pizza brand created and launched the world’s first playable pizza box DJ decks, which allow users to mix and drop their own beats.
Created in partnership with Novalia, experts in printed electronics, users unfold the innovative pizza box to reveal a sleek design modelled on a modern DJ set up. Featuring two turntables, a cross-fader, pitch volumes, cue buttons and the ability to ‘rewind’ your music, the playable DJ decks sync via Bluetooth to the user’s smartphone or laptop with pro DJ software such as Serato.
Using conductive ink, music and pizza fans can mix, scratch and release their inner DJ just by tapping and sliding their fingers over the controls.
Pizza Hut Restaurants partnered with grime royalty P Money and Rinse FM DJ, Vectra, to show off the playable pizza box’s new musical capabilities. Watch the exclusive mix here and see how the tech works here.
The playable DJ decks are available to claim with purchases of any collection pizza from five select huts across the UK. Music and their exact release dates will be announced from Wednesday 17th August via Pizza Hut Restaurants’ Twitter feed - @PizzaHutUK.
Kath Austin, Director of HR and Marketing at Pizza Hut Restaurants, said: “Music and food is the ultimate combo - we know our customers love listening to their favourite tunes over a pizza and we’ve now given our collection customers the chance to combine and enjoy the two in the most innovative way. You just have to order a takeaway to have a chance of getting one.
“DJing is a huge passion for many of our guests so we thought it would be a great idea to give our pizza boxes a new lease of life by transforming them into real DJ decks for our customers to play and mix their own beats. We can’t wait to hear what our customers think of them.”
Rinse FM's DJ Vectra added: "When Pizza Hut Restaurants asked me if I'd like to be the first to perform using the playable DJ Pizza Box, it was a no-brainer. It takes a little while to get your head around the fact you're controlling a mix through a cardboard pizza box but it's crazy just how responsive and sensitive the controls are."
Novalia’s owner, Dr Kate Stone, added: "For Novalia, the fun part of the Pizza Hut Restaurants’ project was working out how to integrate our tech around a 3d object, whilst retaining responsiveness and sensitivity to human touch. We're proud to be part of another world first and can't wait for the public to enjoy mixing their own music.”
