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TECHNOLOGY | Staff Reporter, UK
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Subway Europe appoints Cineplex Digital Media to install digital menu boards

The advertising firm will also be providing creative content and marketing initiatives to 5,400 of the chain’s outlets.

Subway has partnered with digital advertising company Cineplex Digital Media (CDM) in the design, deployment, support and operations of the sandwich chain’s digital menu boards across all of its outlets in Europe.

Each Subway site is said to have four 47” displays behind its counters. The firm has already launched the the digital menu boards at over 100 branches across UK, Germany, Ireland, Norway, Sweden, the Netherlands, Finland, France, Belgium, Italy and Spain.

“As a global franchise operating in multiple countries and languages, Subway has complex business needs that require customizable solutions and maximum flexibility,” Mike Brouwers, regional marketing director of Subway Europe, said.

“CDM has a wealth of experience managing unique digital networks and their simplified solution to display content in multiple languages using a single source made them an obvious partner choice for this large-scale deployment.”

“We are excited to announce our new partnership with Subway as we continue to expand our international footprint and provide strategic digital solutions for top brands around the globe,” CDM executive vice president and general manager Fab Stanghieri said.
 

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