TECHNOLOGY | Staff Reporter, UK

Wasabi uses smart packaging technology for Japan trip promo

The competition celebrates the launch of Wasabi’s Home Bento range in Sainsbury’s.

Asian fast food chain Wasabi is using smart packaging tech that also gives customers a chance to win a trip to Japan.

The competition celebrates the launch of Wasabi’s Home Bento range in Sainsbury’s available in 200 of the supermarket’s branches across the UK.

Each of five new restaurant-quality ready meals features a unique code that can be used as an entry to the competition. For a chance to win a trip to Japan for two, customers need to use their smartphone to scan a unique QR code in the packaging and submit their entry. 

Alternatively, they can also type the one-off short URL into a web browser to enter the code featured on the ready-meal’s packaging.

By using this technology, powered by mobile tech platform Thyngs, the promotion gives Wasabi another way to interact with customers by turning their packaging into a new channel of engagement.

Thyngs’ analytics platform can also tell Wasabi who is picking up their ready-meals at Sainsbury’s and whether they come back for more purchases.

“With the exciting roll-out of our ‘Home Bento, ready to heat’ products to Sainsbury’s stores, we were thrilled to be able to partner with Thyngs technology to enable our packaging promotion. We wanted a fantastic user journey to encourage our customers to enter our ‘Win a Trip’ competition and drive sales," Andreia Harewood, Senior Marketing Manager at Wasabi, said.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.