YO! Sushi dropping conveyor belt to broaden its appeal
The chain has been known for delivering Japanese street food and sushi with the system.
YO! Sushi is loosening its belt to broaden its appeal.
The dining chain is reportedly set to drop its ‘kaiten’ conveyor belt, one of its most identifiable features, from select stores.
The Times first reported that it will open a new restaurant at the Westfield shopping centre in London this summer that will be the first without an installed conveyor belt. In addition, it will also remove the belt from its outlet at Manchester Piccadilly station.
Chief executive Richard Hodgson illustrated the change as “probably the biggest thing that’s happened to YO! since it was founded”.
Currently, YO! Sushi operates more than 100 restaurants.