Keys to Korean Taste with Santa Maria

Korean food is currently recognised as one of the fastest-growing cuisines in the UK . Its popularity is being fuelled by Hallyu, or the ‘Korean wave’, which has been showering the world since the 90’s.

This culinary movement presents an incredible commercial opportunity for QSR operators. By simply adding a Korean twist to their menus, operators can tap into this demand. Santa Maria’s newly launched range of mainstream Korean sauces, seasonings and pastes allow chefs to do just that.

Suitable across all dayparts, the range includes five vegan and lactose-free products: a Black Pepper Soy Sauce, a Fermented Chili Sauce, a Fermented Soy & Chili Paste, a Chili & Sesame Seasoning, and a Kimchi Paste Chili & Garlic. Each product has been carefully crafted to deliver the rich, complex taste that Korean cuisine is loved for, making it easier than ever for chefs to bring this trending cuisine to life.

Real-life inspiration: Bando Belly’s Korean-inspired menu

London-based street food operator, Bando Belly, recently teamed up with Santa Maria to launch a limited-time Korean-inspired menu, showcasing how the new Korean range can elevate already-loved dishes.

Their ‘Seoul Bad Boy Chicken Burger’ features Santa Maria’s new Black Pepper Soy Sauce and Kimchi Paste Chili & Garlic, while their ‘Oh My Goch Chicken Wings’ are coated with Santa Maria’s Fermented Soy & Chili Paste.
These dishes have proven to be a hit with consumers, illustrating how chefs can easily unlock Korean dishes with Santa Maria’s new, easy-to-use and versatile range.
To explore how Korean food can enhance your menu, excite customers and drive footfall, download Paulig Pro UK (Santa Maria’s) new ‘K-Food Playbook’ – a comprehensive guide to Korean cooking and culture. Packed with practical advice and recipe inspiration, it’s your key to unlocking the Korean opportunity.

Find out more by visiting: https://pauligpro.com/uk/korean

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